Red Carpet Rats
Universo and Red Carpet Rats have undoubtedly been one of the music industry’s hardest working bands. This Nashville-based rock collective not only wrote every song on their radio-friendly debut release, The Year Of The Rat. The group also produced it, initiated a digital marketing campaign, formed and staffed their label, and acquired a major independent distributor in the process.
“We really kept everything in-house, you might say,” explains frontman Universo Pereira. “Our guitarist and producer McCabe and I wrote all the songs together with two guitars and a laptop right in my bedroom. I handled the lyrics, and he supplied the melodies. Then we worked out the arrangements and rehearsed it with the band (bassist Doc Singles and drummer Tige Bucchino) until we felt all the elements were there. They knew they were ahead of the game when they released five songs on their Rug Burns E.P. and received stellar reviews with airplay on over 100 college radio and internet stations, as early versions of “Photographic Memory,” “Creeping In,” and “Written in the Scars” all reached #1 on Live365.com.
The culmination of their hard work was their full-length CD, The Year Of The Rat, which was mixed by Grammy-winning engineer Kevin Beamish (Elton John, Henry Rollins), and mastered by Randy LeRoy (Relient K). “Ultimately, we were disillusioned with much of what we heard from the label executives we met with, in that we were looking for more of a partner than an employer. So McCabe and I decided to start our label to release the record, which led to the group signing with a subsidiary of Universal Music Group,” Universo states. “The fundamentals of running a business are universal,” adds McCabe. “So we took the reins and built this whole operation from the ground up, making Chauffeur Records a full-service independent record label.” “Chauffeur Records is doing everything right,” according to New Music Weekly magazine.
Red Carpet Rats has proven that their sound has no boundaries, with two new singles charting on two different radio formats. “Photographic Memory” is heating up the airwaves of pop and alternative stations, and “Going To Hell,” with its harder, darker edge, has caught fire on rock stations across the country and elsewhere as evidence of its Top 10 status on WZIN 104.3 FM “The Buzz” internationally. The song has also been featured on ESPN and in independent films. RCR has also crossed over into the Latin market, leading to a performance of their tequila-fueled anthem “The Gulp Of Mexico” on Telemundo’s SpanishTV. Available on iTunes, The Year Of The Rat has been licensed to entertainment company Bunim/Murray Productions for many of its television shows. Digital music network TouchTunes premiered the record to over 60,000 bars, retailers, restaurants, and entertainment centers in North America.
Not stopping with the music, Red Carpet Rats has signed on as the official “spokesband” for the Tennessee chapter of Prevent Child Abuse America. With an eye on education, RCR is the sponsor of their own “Make Our Video” contest, open only to students, with a free give-away single. The group does all this while actively participating with their fan organization, The Rats Pack. This hardworking foursome looks forward to the next step in their musical evolution, and, to borrow a line from the band’s ode to the grind, “Hard Living,”. . . Red Carpet Rats will surely keep busy “taking everything that life has to offer!”